Asus continues to make waves in the smartphone market with its latest release, the Zenfone 12 Ultra. This device marks a significant shift from the brand’s earlier compact flagships, embracing a larger form factor while attempting to maintain the essence of sleek design and high performance. With its impressive 6.8-inch display and robust specifications, the Zenfone 12 Ultra aims to compete with heavyweights like the Galaxy S24 Ultra. However, as we delve into this review, we will explore whether this phone truly delivers on its promises or falls short in key areas—especially when it comes to camera performance and overall value.
The Evolution of the Zenfone Series
The Asus Zenfone series has long catered to the compact flagship market, with earlier models like the Zenfone 10 offering a 5.9-inch display that appealed to users seeking portability without sacrificing performance. However, with the growing trend towards larger screens, Asus has adapted by releasing devices like the Zenfone 11 Ultra and now the Zenfone 12 Ultra, which features a 6.8-inch display. This shift reflects a broader market preference for bigger phones, even as some enthusiasts still lament the loss of smaller options.
The transition to larger devices has allowed Asus to incorporate more advanced technology and features, but it also raises questions about the future direction of the Zenfone series. The latest models are now competing with other flagship devices, such as the Galaxy S24 Ultra, which have set high standards for performance and design. This evolution signifies a critical moment for Asus, as they must balance catering to consumer demands with maintaining the brand’s identity in the crowded smartphone landscape.
Design and Display Innovations
The Zenfone 12 Ultra showcases a sleek design that not only retains the aesthetic appeal of its predecessor but also enhances usability with a cleaner look. Featuring a 6.8-inch Samsung-made AMOLED display, the phone offers refresh rates ranging from 1 Hz to 120 Hz, ensuring smooth visuals for various applications. With a peak brightness of 2,500 nits, the display excels in outdoor conditions, although some users may find the minimum brightness less impressive.
Asus provides users with options for color calibration, allowing customization to enhance the vibrancy of the display. The phone’s IP68 rating adds a layer of durability, making it resistant to dust and water exposure. This commitment to design and functionality ensures that the Zenfone 12 Ultra can compete effectively in a market where consumers prioritize both aesthetics and performance in their devices.
Camera Performance and Limitations
Despite boasting a robust camera setup, including a 50 MP main sensor and additional ultrawide and telephoto lenses, the Zenfone 12 Ultra’s camera performance has not lived up to expectations. Users have reported issues with overexposed images and limited dynamic range, which is disappointing for a device in the high-end price bracket. The stabilization features for video recordings are present, but contrast problems and exposure fluctuations can detract from the overall quality.
These shortcomings highlight the need for Asus to innovate in their camera technology, especially as consumers increasingly prioritize photography capabilities in their smartphones. While the hardware specifications appear strong on paper, the real-world performance indicates that the Zenfone 12 Ultra may not be the best choice for photography enthusiasts looking for a flagship experience in 2025.
Performance Ratings and User Experience
Powered by the Snapdragon 8 Elite, the Zenfone 12 Ultra offers decent performance for daily tasks, but benchmark scores reveal a concerning trend. Compared to other devices utilizing the same chip, its performance is notably underwhelming, which may be attributed to thermal management issues or conservative battery-saving strategies. Users have the option to choose between 12 GB and 16 GB of RAM, with storage options reaching up to 512 GB, providing ample speed for multitasking and app usage.
However, the overall experience is marred by the lack of significant improvements over its predecessor. As premium smartphones continue to evolve, users expect not only high performance but also innovative features that enhance usability. The Zenfone 12 Ultra’s stagnation in this regard raises questions about Asus’ ability to keep pace with competitors that are consistently pushing the boundaries of smartphone technology.
Software and AI Features
Launching with Android 15, the Zenfone 12 Ultra aims to impress with its array of AI-driven features. While some of these functionalities show promise, their effectiveness can vary significantly in real-world applications. Users often seek consistency and reliability in software, and any inconsistencies can lead to frustration. Additionally, Asus’ track record for software updates is less robust than competitors like Samsung, which are now providing extended support periods.
This inconsistency in software reliability is a crucial consideration for potential buyers. With many users relying on their smartphones for both personal and professional tasks, the longevity of software support becomes a critical factor. Asus must prioritize not only innovative features but also a commitment to ongoing updates to foster customer loyalty and satisfaction in a competitive market.
Battery Life and Charging Efficiency
The Zenfone 12 Ultra is equipped with a 5,500 mAh battery, which offers commendable longevity in various real-world scenarios. Users have reported satisfactory battery performance, allowing for extended usage without frequent recharging. This feature is particularly appealing for power users who rely on their devices throughout the day for a multitude of tasks, from streaming content to managing work-related applications.
However, despite its impressive battery capacity, the Zenfone 12 Ultra has not fully matched the performance levels of some rival devices in the same price category. As competition in the smartphone industry intensifies, consumers expect not only substantial battery life but also fast charging capabilities. Asus must address these aspects to remain competitive and meet the demands of users seeking high-performance devices.
Audio Quality and User Interaction
The Asus Zenfone 12 Ultra features impressive stereo speakers, delivering a sound profile that can rival many portable Bluetooth speakers. This quality enhances the multimedia experience, allowing users to enjoy music, videos, and games with clarity and depth. The attention to audio quality is particularly important for users who prioritize entertainment on their devices, making the Zenfone a strong contender in this aspect.
In addition to audio performance, the phone also boasts superior haptic feedback, which significantly improves user interaction. The effective vibration response throughout the interface adds a tactile element to navigation and notifications, enhancing the overall user experience. As smartphones continue to evolve, focusing on both audio and tactile feedback will be essential for manufacturers aiming to create well-rounded devices that cater to diverse user preferences.
Frequently Asked Questions
What are the main features of the Asus Zenfone 12 Ultra?
The Asus Zenfone 12 Ultra features a 6.8-inch AMOLED display, Snapdragon 8 Elite processor, up to 16 GB RAM, 512 GB storage, and a robust 5,500 mAh battery, along with IP68 water and dust resistance.
How does the camera performance of the Zenfone 12 Ultra compare to competitors?
The camera performance of the Zenfone 12 Ultra is underwhelming, featuring a 50 MP main sensor but producing overexposed images and poor dynamic range compared to peers in its price range.
Is the Zenfone 12 Ultra available in the United States?
No, the Asus Zenfone 12 Ultra is not being released in the U.S. market, limiting its availability primarily to Europe and select regions.
What is the battery life like on the Zenfone 12 Ultra?
The Zenfone 12 Ultra offers commendable battery life with its 5,500 mAh battery, providing satisfactory longevity in real-world usage scenarios, though not the best in its class.
What improvements does the Zenfone 12 Ultra offer over the Zenfone 11 Ultra?
The Zenfone 12 Ultra provides incremental improvements in design and display but lacks significant advancements in performance or camera technology compared to the Zenfone 11 Ultra.
What audio features does the Zenfone 12 Ultra include?
The phone features impressive stereo speakers that compete well against Bluetooth speakers, along with enhanced haptic feedback for an immersive user experience.
How does the software support compare with other brands?
The Zenfone 12 Ultra launches with Android 15 but offers less robust software update support compared to competitors like Samsung, which provide longer update periods.
| Feature | Details |
|---|---|
| Design | Sleek 6.8-inch AMOLED display, IP68 rated, available in Ebony Black, Sage Green, and Sakura White. |
| Performance | Snapdragon 8 Elite, 12 GB or 16 GB RAM, up to 512 GB storage. Underwhelming benchmark scores. |
| Camera | 50 MP main, 13 MP ultrawide, 32 MP telephoto. Overexposed images and poor dynamic range. |
| Battery Life | 5,500 mAh capacity, satisfactory longevity but not leading in class. |
| Audio Quality | Stereo speakers compete with Bluetooth speakers; superior haptic feedback. |
| Price | €1,099 for the 16 GB / 512 GB model, not available in the U.S. |
| Overall Rating | PhoneArena Rating: 7, with key weaknesses in camera performance and unique features. |
Summary
The Asus Zenfone 12 Ultra stands out as a large, feature-rich smartphone that combines high-end specifications with a sleek design. However, despite its appealing attributes, it ultimately falls short in critical areas such as camera performance and innovation, making it a less compelling choice compared to competitors. With its significant 6.8-inch display, it caters to users seeking a premium experience, but those looking for cutting-edge camera capabilities may want to explore alternatives. Overall, the Asus Zenfone 12 Ultra is a worthy device but may not be the best option for everyone.
